Justin "JT" Cox

Hometown: Boise, Idaho


JT oozes passion and enthusiasm for the entire snowbike experience. Whether you meet him on a mountain top, a snowshow, your local dealer, or surfing your favorite social media platform, it becomes immediately apparent that he is Relentless about snowbiking!  Born into the third generation of snowmobile enthusiasts, riding sleds and bikes has always been an intricate part of his life, ultimately leading to a diverse career in the motorsports industry. From BMX as a child to Motocross in his teens, FMX in his early 20s and coaching young racers in his mid 20s, all of these adventures came together when he discovered snowbiking. Since the day his buddy convinced him to blindly purchase his first snowbike kit in 2016, JT has embraced the snowbike experience. Originally trying his hand at snowbikecross and later solidifying his place in the industry as an ambassador of the sport, snowbike specialist at multiple high-volume dealerships, running a snowbike demo program, backcountry guide, mentor, and content creator.  JT love the grass roots foundation, passion, and obsession for innovation found at MTN.TOP Snowbikes and wants to live his life to the fullest while encouraging others to find what makes them thrive too!  Follow JT on Instagram, Facebook, and TikTok.